During the festive rush of December 2023, Alluora turned up the glow

Co-founded by Genecia Alluora, the brand launched its Christmas campaign with TikTok Videos and live shopping ads — blending high-tech skincare with high-impact content. Through creator collabs, festive promos, and seamless in-app shopping, Alluora reached over 648,000 users. From livestreams to last-minute gifting, the Glow Dew Bright line lit up TikTok, proving that strategic storytelling meets skincare success.

Smart Bidding, Real-Time Sales

To drive conversions, Genecia tapped into TikTok’s “Highest Gross Revenue” bidding strategy and broad targeting to deliver the right content to the right users. LIVE Shopping Ads gave real-time viewers a direct path from discovery to purchase, turning festive scrolls into sales.